The City of San Fernando, (Kapampangan: Lakanbalen/Siudad ning San Fernando; Filipino: Lungsod ng San Fernando) is a first class component city in the Philippine province of Pampanga, of which it is the provincial capital. The regional centre of Central Luzon (Region III), it has a population of 285,912 people according to the 2010 census.
Deeply rooted in our heritage, we commit to create and embrace a future where governance is socially inclusive, transparent and accountable, where citizens enjoy the fruits of their labor and peacefully live in harmony with the environment. We hold to these our core values patriotic and democratic, civic minded and socially responsible, committed to a culture of excellence, discipline and integrity, environment-friendly and proud of our heritage, fair and just.
According to a study, San Fernando 's strategic location within the Manila Clark-Subic Economic Triangle makes it a growing agro-industrial-commercial metropolis. The businessmen respondents are very happy with the flexibility of business taxes and land use regulations. Survey also reveals that the business community feels secured in the city government's management of the affairs of the city. This only show that the City of San Fernando is not only economically competitive, it also harbors a responsive local government unit.
The parol of star lantern is perhaps the paramount Filipino Christmas symbol – colorful, crafted with love and aglow with the spirit of the season. The Christmas lantern or Parul Sampernandu in Kapampangan can never be distanced from the town which created it, the City of San Fernando. It is what San Fernando is known for. And it is what has made the city famous all over the country and even around the world.