VISION
Gateway to North Philippines, Regional Center of Central Luzon and Champion of Good Urban Governance by 2015 and to use this vision as a platform to become a Global Gateway by 2020 and Habitat of Human Excellence by 2030.

MISSION
In pursuit  of  this  vision,  we  adhere  to  become  a  progressive  city and model of  good governance in Central Luzon where its public officials and citizens  are  committed to the principles of the common good, unity, service, love of  God and love of country.

CORE VALUES
Deeply rooted in our heritage, we commit to create and embrace a future where governance is socially inclusive, transparent and accountable, where citizens enjoy the fruits of their labor and peacefully live in harmony with the environment. We hold to these our core values patriotic and democratic, civic minded and socially responsible, committed to a culture of excellence, discipline and integrity, environment-friendly and proud of our heritage, fair and just.